HI2011 International and Global Business

Question:

Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provid a considered and comprehensive evaluation. Students must use correct in-text citation conventions.

Assessment Title: Market Entry Strategic Report

Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including:

1.  Macro-Environmental Risks

2.  Geo-political Risks and Opportunities

3.  Attractiveness of market entry of this company into:

i) a specific European market

ii) a specific Asian market.

Learning Outcomes:

1.  Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.

2.  Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.

Purpose:

This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. Students will need to apply critical thinking skills and demonstrate a depth of analysis based on their research of credible academic sources.

Details

Select a current well-known multi-national entity or consult. Analyse the selected and approved multi-national entity in terms of:

• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather patterns, desertification, drinkable water shortages

• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral free trade agreements,

• Market Entry Analysis including a feasibility analysis between the European and Asian markets.

• In this report,

• Use appropriate paragraphing

• Use sub-headings

• Reference the sources used with correct in-text citation conventions

• Provide a full list of references at the end using correct referencing conventions

• Check the safe-assign report and modify the submission if it is Medium or High risk.