HC2022 Marketing Research

Purpose of the assessment (with ULO Mapping)

1. Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions

2. Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.

Introduce the main problem the real estate developer is facing and how the data will be collected

2. The research Process

2.1. Define the Problem Clearly explain the problem that requires market research

2.2. Planning the research design

Explain why secondary data will be used in this research

2.3. Planning the sample Provide information on the sample sizes used for the data you are using (this will come from the research organisation)

2.4 Collecting the data This is the one of the main sections. Show the data you have collected. This should be well organised and easy to understand.

2.5 Analysing the Data This is the one of the main sections. Explain what the data means in the context of the problem.