7708MKT Social Media Solution

Task:

Overview of Social Media Fail 

Opening Statement:

In 2018 Snapchat advertised an online advert titled “Would You Rather?” A seemingly innocent game of scenarios. However the offending advert was in fact poking fun or blatantly drawing attention to itself out of the controversy of a court filing against singer Chris Brown against girlfriend Rihanna about the domestic violence that had deemed to have taken place between the couple in 2009.

As this advert drew criticism due to insensitivities about the content of Domestic Violence being promoted on a social media platform, it was subsequently withdrawn from Snapchat, but not before it had been viewed by many of Snapchats target audience

Targeting Strategy 

Targeting suggestions for your new ad or post (who is the target market here – use the segmentation criteria)

1. Analysis the Consumer and Targeting strategy to improve their brand image in the market. Justify your selection and how it will appeal. 

2. Write analysis linked to quality academic literature around their strategy to target the audience and better appeal in the market. 

3. Outline the segments here. Feel free to use a table if you like. 

Measurement and Tracking 

1. How they can measure / track the success of the ad or post (how will they quantify / evaluate the effect it has had?)

2. What evaluation tools will they use given the social media channel you have selected?

3. How will they tack the progress?

4. How can they quantify the results to measure effectiveness?

Integration with Existing Marketing Mix Strategies 

1. How does this fit into the rest of their existing marketing strategies (there should be cohesion between your new idea and their existing strategy) – Integrate with Marketing Mix

2. Analysis of effective Integration into the existing Marketing Mix 

3. Write analysis linked to quality academic literature around how the business can integrate this strategy into their existing mix. 

4. Analyse aspects of the Marketing Mix/ 4 P’s applied to case to aid in your justification 

5. Include what is relevant related to Product, Price, Place and Promotion or if a Service you might touch on People, Processes and Physical Evidence too