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STAT102 Business Data Analysis

Published : 29-Sep,2021  |  Views : 10

Question:

  • What are the variables in this database (name them), what scale of measurement is used for each variable, and what are the types of these variables
  • Is the data collected in this sample cross-section or time series Explain your answer with the use of references to support.
  • What is the sampling method use to collect the data Explain your answer with the use of references to support.
  • Provide a table in which you summarise complete descriptive statistics on “net sales” (including but NOT limited to: measures of central location, measures of variability, etc.), then use the information in the summary table you prepared to calculate the coefficient of variation for “net Sales”. What insights you could potentially gain from these results Discuss.
  • Develop complete frequency table/s to make inferences on the gender, marital status, age, and state they live in of costumers in the sample data. Carefully interpret your table/s each table provide an analysis of the data.
  • Calculate the correlation coefficient between “age” and “net sales”. Interpret the result.  
  • Create a bar chart to show comparisons between types of credit cards used in the sample data (where the vertical axis is the frequency and horizontal axis represents card types).
  • Create another bar chart to show comparisons between types of customers in the sample data, using your findings for this question; do you think the promotional program has been effective and/or successful Explain.
  • Provide an overall recommendation to the CEO regarding the outcome of the data you have analyzed above.

Answer:

Customer Type of Customer Items Net Sales Method of Payment Gender Marital Status Age State
1 RE 3 81.00 AMEX Female Married 27 QLD 
2 VIP 3 156.48 Priority Club Card Male Married 31 QLD 
3 RE 3 60.60 Priority Club Card Male Single 27 VIC
4 VIP 7 154.08 Priority Club Card Male Single 23 TAS
5 RE 4 98.40 MasterCard Male Single 29 TAS
6 RE 3 87.00 MasterCard Male Single 39 TAS
7 VIP 4 127.20 Priority Club Card Male Single 25 CAT
8 RE 3 60.60 Visa Female Married 35 WA
9 VIP 4 101.42 Priority Club Card Female Married 41 NT
10 RE 3 87.00 Priority Club Card Male Married 31 NT 
11 RE 3 69.00 Priority Club Card Male Married 43 NT
12 VIP 3 71.52 Priority Club Card Male Married 35 QLD 
13 VIP 11 226.08 Visa Male Married 35 QLD 
14 VIP 4 111.00 Visa Male Married 41 QLD 
15 RE 3 93.00 Visa Female Single 19 WA
16 VIP 4 119.28 Priority Club Card Female Single 31 WA
17 VIP 5 146.40 Priority Club Card Male Single 17 WA
18 RE 5 99.00 AMEX Male Married 35 WA
19 VIP 4 79.80 MasterCard Male Married 27 QLD 
20 VIP 8 87.36 Priority Club Card Male Married 51 WA
21 VIP 3 71.52 Priority Club Card Male Single 23 WA
22 VIP 6 118.58 Priority Club Card Male Married 33 WA
23 VIP 9 352.80 American Express Male Married 45 WA
24 RE 4 122.40 Priority Club Card Male Married 37 WA
25 VIP 4 81.00 Visa Female Married 43 SA
26 VIP 3 69.62 Priority Club Card Male Married 55 SA
27 RE 3 87.00 Priority Club Card Male Married 49 SA
28 VIP 7 264.96 Priority Club Card Male Single 37 SA
29 VIP 5 119.04 Priority Club Card Male Married 27 QLD 
30 VIP 3 55.20 Priority Club Card Female Married 65 VIC
31 VIP 4 109.44 MasterCard Female Married 23 VIC
32 RE 3 123.60 Priority Club Card Female Married 47 QLD 
33 VIP 5 109.44 Priority Club Card Male Married 39 TAS
34 RE 3 81.60 Priority Club Card Male Married 29 VIC
35 VIP 7 160.20 MasterCard Male Married 51 QLD 
36 RE 3 69.00 MasterCard Female Single 31 VIC
37 RE 4 156.60 Visa Male Single 37 NSW
38 VIP 8 174.60 Priority Club Card Male Married 45 NSW
39 VIP 7 49.48 Priority Club Card Male Married 39 NSW
40 RE 4 96.60 Priority Club Card Male Married 53 NSW
41 VIP 15 272.16 Priority Club Card Male Single 37 QLD 
42 VIP 6 57.00 Visa Female Single 41 NSW
43 RE 4 181.80 Priority Club Card Female Single 43 VIC
44 VIP 3 108.48 Priority Club Card Female Single 49 CAT
45 VIP 4 62.16 Priority Club Card Female Single 33 CAT
46 VIP 4 81.12 Priority Club Card Male Single 55 WA
47 RE 3 63.60 MasterCard Male Single 41 WA
48 VIP 5 109.97 Priority Club Card Male Single 25 SA
49 VIP 3 51.38 Priority Club Card Male Single 27 SA
50 VIP 11 207.84 MasterCard Male Married 41 SA
51 VIP 8 245.54 Priority Club Card Male Married 33 SA
52 VIP 7 176.16 Priority Club Card Female Married 63 QLD 
53 RE 3 103.20 AMEX Male Single 73 VIC
54 RE 4 122.40 Visa Male Single 15 VIC
55 RE 4 93.00 MasterCard Female Married 27 QLD 
56 VIP 5 203.52 Priority Club Card Female Married 33 TAS
57 VIP 8 181.32 Priority Club Card Female Married 49 VIC
58 VIP 4 130.08 Priority Club Card Female Married 43 QLD 
59 VIP 6 111.84 MasterCard Female Married 41 VIC
60 VIP 6 169.20 Priority Club Card Female Single 45 NSW
61 VIP 3 164.16 Priority Club Card Male Married 41 NSW
62 VIP 5 105.49 Priority Club Card Male Single 25 NSW
63 VIP 7 97.92 Priority Club Card Male Married 49 NSW
64 VIP 3 71.52 Priority Club Card Male Single 37 QLD 
65 VIP 4 93.00 Priority Club Card Male Married 43 WA
66 VIP 3 81.12 Priority Club Card Male Married 57 WA
67 VIP 4 105.00 Priority Club Card Male Married 29 SA
68 VIP 7 209.76 Priority Club Card Male Married 23 SA
69 VIP 4 90.24 Priority Club Card Female Married 41 SA
70 VIP 10 147.66 Priority Club Card Female Married 49 SA
71 VIP 7 219.98 Priority Club Card Female Married 25 QLD 
72 VIP 6 103.20 MasterCard Female Married 27 NSW
73 RE 3 116.40 Priority Club Card Female Single 17 NSW
74 VIP 4 89.40 Priority Club Card Male Married 27 NSW
75 VIP 4 87.86 Priority Club Card Male Married 69 QLD 
76 VIP 6 135.29 Priority Club Card Male Married 57 WA
77 RE 4 80.40 Priority Club Card Male Married 37 WA
78 VIP 6 166.97 Priority Club Card Male Married 23 SA
79 VIP 5 137.76 Priority Club Card Female Married 33 SA
80 RE 4 140.40 AMEX Female Married 49 SA
81 VIP 4 127.20 MasterCard Female Married 63 SA
82 VIP 8 97.44 Priority Club Card Female Single 25 QLD 
83 VIP 6 103.80 Visa Female Married 31 NSW
84 VIP 5 88.80 Priority Club Card Male Married 39 NSW
85 RE 4 78.60 Visa Male Married 39 NSW
86 VIP 3 58.56 Priority Club Card Male Married 57 QLD 
87 RE 8 206.40 MasterCard Male Single 43 WA
88 RE 6 162.00 Priority Club Card Male Married 31 WA
89 VIP 3 71.52 Priority Club Card Male Single 15 SA
90 VIP 8 102.72 Priority Club Card Male Married 37 SA
91 VIP 6 147.84 Priority Club Card Male Married 49 WA
92 VIP 3 60.50 Priority Club Card Female Single 49 WA
93 RE 7 225.30 Priority Club Card Female Single 67 SA
94 VIP 19 309.00 Priority Club Card Female Single 25 SA
95 RE 5 112.80 American Express Female Single 41 SA
96 RE 3 81.00 MasterCard Female Single 39 SA
97 VIP 11 337.20 Priority Club Card Female Single 25 QLD 
98 VIP 12 378.71 Priority Club Card Male Married 47 NSW
99 VIP 4 90.72 Priority Club Card Male Married 25 NSW
100 VIP 3 67.73 Priority Club Card Male Married 39 NSW
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