ITECH 7408 Social Media Strategy and Management

Analysis of metrics should consider aspects like: definition, purpose, information generated, usefulness, benefits, short comings etc. Evaluation and recommendations should take into account the type of organisation, the social media presence of the organisation and the social media goals of the organisation.

As given for the knowledge that we are working in a major organization at a post of IS/ICT specialist it’s the duty of us to carry our team to digitalization. As the head, I would implement many new strategies for the better development of the company’s IT department. As per the plan, the company has decided to invest a little less in IT sector and try to bring a quick development in market solutions.

As referred by Paul C. Dinsmore, the major concerns of the company are related to the old technology, lack of mobility of technology, and recent hype in the internet world. These are the major problems as discussed by the manager of the organization.

To develop the organization’s status there is a need of developing better solutions than the pre-existing ones that can cover the drawbacks of the existing problems. As we flash light upon the problem of old technology, we can the knowledge that the major investment of the organization is being wasted on ERP solutions which is not worth it. Most companies use the latest updated version of this software to manage the working of the companies’ task. These help them to manage and work efficient the integrated applications and take automated decisions for the company. It comes under the tag of enterprise software as it is mainly used by enterprises or such companies. There are various kinds of ERP’s available in the market, each different from one another. Each individual has to choose the ERP suiting his/her requirements and needs. Each ERP focuses on a specific business process. For a huge company who want to avail the ERP that would enable its employees and the company the best results is not quite easy. The trends that can affect the ERP software of an enterprise are listed below:

1. An ERP should be such that it is easy and yet information sufficient to be used regardless the fact what sort of data is supplied through it. The company will embrace the mobile ERP for such surveys, dashboards and report handling processes as it would make the workload quite easy.
2. Another trend would be support of cloud storage for confidential data. The us e of cloud is not much in trend to the companies, but can be used in future to avail the storage facility for the company and placing database for future researches. This will be a new revolution in the technology for ERP and its management process.
3. Social media also affects the trends of ERP. Companies are showing their interest in such ERP sold by vendors that provide them social interaction. This is more of a supplementary feature availed rather than a primary requirement. This is always a topic of debate that whether ERP should contain social interactive options or not. But from my concerns, social interactive options will help the software to get a wider range of market.
4. The companies make use of two-tier ERP to facilitate the function of managing the programs differently instead of burdening of all programs to be handled by a single ERP. This let the distribution and proper hierarchy of work.

Stated by Colrain M., the solution seems to be easy for the administration of improving the old tech of ERP’s but has many small factors attached to it that needs to be taken care of before the implication of the decision. The ERP needs to be improved on a new platform. The ERP must be developed by keeping all the above discussed trends in mind and should be made exclusively on the requirement on the organization. Once made, it should be regularly updated so that it is made spoof proof from any hack.

Customer Journey plays a very important role in deciding the requirements of the company from the ERP. Customer journey gives the feedback of the steps that engages customer before direct interaction with the company. Company must update the user experience for that. This will help to gain more customers if they are able to satisfy their experience. The company needs to develop strategies regarding the smooth functioning of this process and also to develop friendly environment that will enable the company to get the desired results. The strategies that can be used by companies to improve the customer journey can comprise of understanding the behavior of customer for their product and to their various products. They will try to offer various offers each steps and discounts on the final product before reaching the destination so that they will advertise the company. This will indirectly benefit the company. The man part of the strategy here is to how it can be implemented. Implication of this step works in a systematic way by drawing ideas from the various dedicated departments. The departments can offer the ideas that what are the areas in each phase that can be improved to give their customers a better time. This needs a bit of investment to avail all the facilities but is worth spending.

The next leap for the report comes to the topic of IA (Information Architecture). IA is also very important for any organization as it represents the company’s impression on the customer. As it is said, first impression is last impression, the same works in the business world. The company wants the face of that represents the company to be smart and very friendly. Hence, the company spends lots of its fund to dedicate for the improvement of homepage that represents its site. The improvement that can be done in this field is very restricted as this sector is quite developed, still nothing is perfect and can be improved. The interaction and suggestion place is always in need of improvement. Companies can look to improve that by programming that to make it more user-friendly and interactive. This will definitely improve their customer visit and profit.

By Roger Silverstone, Information Technology Architecture is the process that deals with the improvement of IA to be able to improve its functioning and mode of sending the information. The improvement of ITA will enable the user experienced to be improved. Although companies invest in this sector also to improve IA with the help of tech and stuff, it is still a work in progress. One can say that future of IA is highly depended on this sector and needs to be improved regularly.

With the help of Work Breakdowns, one can distribute the load of work onto various departments that can complete the work together to avail the before time production and services. This is more of sharing of work so that the work flow is fluent in the company. This is done by keeping in mind the satisfaction of customers. This will enable the executives at different level to interact freshly and respond well. Ultimately, this will help the Customer Journey improvement plan to be implemented and function well. The work package management should be done wisely and keeping in mind the target. The company needs to analyze the project from last to end and predict the distribution accordingly. The correct implementation will bear the success fruit for the company and if not, will make the downfall of the company.  A table of how the Work Distribution System works is shown here:

 Sequencing is the most important step for project management for any company is it will lead the production table of the product. The sequencing should be done keeping in mind all the factors, primary or secondary. The sequencing is done to manufacture or process the service of the company in a hierarchy of steps. This will all will begin from the command “START’ and finish at “END”. At times it is also known as Activities on Node (AON). A project may produce the sequencing online or offline, based on the resources they have. Many sites offer these services online and offline both. They help the companies to devote more time on other factors.

To keep a track a proper timeline of events is very crucial. The timeline is the process which keeps all the tracks of every action or step taken by the company for the production or execution of any event. It can later be analyzed to understand and research the various sectors where the company can improve and avail more profit. This makes the company’s implementation of newer projects much easier, systematic and predicted. The company gets the knowledge where the work can be distributed and where the needs of employees are.

The growth of a company is beautifully depicted in the timeline and can be used to review it to the customers. A customer would always want to invest his/her money where the track records or status is best in class. Another benefit of tracking things is to optimize the sectors like online visit. Many customers are available online for the companies. Companies don’t want to lose the share from their part. The company can always keep the record of what offers or services they provided when the customer hiked. And what are the reasons behind low customer range for them. This will help them to think of better strategies for the future. The implementation of timeline should be at every process and should be optimized regularly.

Jim Kelly stated that the list of Critical Success Factor (CSF) should be regularly updated with the help of timeline records and data. CSF makes the prediction of newer policies and projects easier for the any company. The CSF can be availed online as well as offline to attract the no. of customers. The policies may or may not work as they worked earlier. The company may invest its money in development for the resources that are needed for CSF.

Pre-implementation plans and strategies are those which are needs for the preparation of the services. The company first need to avail all the material and other services earlier before the company starts implementing the solution. The head director needs to analyze the project that needs improvement. He analyzes the various factors that would be affected by the decision. To avail the services one need to be aware of the condition of the market and competitors. The market’s response is hugely impacted by the decision of t he company. All the factors as discussed above also affect the pre-implementation strategies. From the designing, customer journey analysis, Information Technology, Information Architecture Tech Analysis, Sequencing of activities, time lining and to CSF, all the process are being analyzed for the perfection and the last possible changes in the plans that can help the project are added and are given to be implemented. The order of hierarchy is a must in this big organization. This gives assurance of conformation to t he company about the perfection of the model they set.

Martin Hilbert defines that after the perfect designing of program and pre-implementation concerns clearance, the process gets started and the changes take place. The time comes for post-implementation analysis of the report. The necessary changes in the old technology, improvement in customer journey, and other factors etc. are being observed and are an indication of proper implementation after proper planning. The post strategies regarding future projects may include the data achieved after the time lining the current project. The post projects shall also be conducted the same way it has been conducted this time. This report contains very effective strategies that help the companies to overcome the drawbacks faced by different sectors and areas. The company must look forward for the new future projects and need to pre-plan upon its functioning. A pre-plan for any project is must. The company can even organize a meeting to discuss the problems and concerns regarding the functioning to get a feedback from the company. This will help in understanding the planning of a project from an employee’s view. The company should keep in mind the company runs from the employees it has, and should keep in mind their needs for improvement programs as they can give the honest review of the development program. The implementation should also be taken in mind how it affects the employees and its surroundings. The care of employees can results in better results for customer interaction as a happy employee will give his best services for the company.

References

1. Paul C. Dinsmore et al, 2005.The right projects done right! John Wiley and Sons, 2005. ISBN 0-7879-7113-8. p.35 and further. 

2. Cattani, G., Ferriani, S., Frederiksen, L. and Florian, T., 2011. Project-Based Organizing and Strategic Management, Advances in Strategic Management, Vol 28, Emerald,ISBN 1780521936.[1]

3. Zuppo, Colrain M., 2016."Defining ICT in a Boundaryless World: The Development of a Working Hierarchy" (PDF). International Journal of Managing Information Technology (IJMIT). p. 19. 

4. William Melody et al., 1986.Information and Communication Technology:Social Sciences Research and Training: A Report by the ESRC Programme on Information and Communication Technologies, ISBN 0-86226-179-1. 

5. Roger Silverstone et al., 1997. "Listening to a long conversation: an ethnographic approach to the study of information and communication technologies in the home",Cultural Studies, 5(2), pages 204–227, 1991. 

6. Jim Kelly, 2000.What the Web is Doing for Schools, Financial Times.

7. Martin Hilbert and Priscila López, 2011.a b c d "The World's Technological Capacity to Store, Communicate, and Compute Information", Science (journal), 332(6025), 60-65; see also "free access to the study" and "video animation". 

8. R., Hilbert, M., & Kemp, D. J., 2016." Information in the Biosphere: Biological and Digital Worlds ", Gillings, ,Trends in Ecology & Evolution, 31(3), 180–189; free access to the article http://escholarship.org/uc/item/38f4b791 

9. Martin Hilbert, 2016. [http:// 10.1016/j.telpol.2016.01.006 "The bad news is that the digital access divide is here to stay: Domestically installed bandwidths among 172 countries.
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