BUSN 20017 Effective Business Communication

Wrote in the report. A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment to local and international clients. 
facing several communication challenges. They include:Ineffective use of social media such as blogs, wikis, social networks to support teams in sharing ideas, building knowledge bases and task management. Lack of quality feedback from clients on ways to improve product quality and service delivery Misunderstandings and lack of trust based upon intercultural communication issues in different contexts 

Significant communication barriers affect efficient operations of many businesses Proper communication allows the receiver of the message to interpret it (Klettner, Clarke, & Boersma, 2014) Without proper interpretation of message, the confusion become eminent The sender’s failure to anticipate the causes of confusion would trigger the barriers The study focuses on the ANZ Bank’s business communication barriers It uses Berlo’s Communication model to evaluate this problem (Kernbach, Eppler & Bresciani, 2015) 

ANZ bank has failed to establish proper communication process The management of the bank make big decisions unilaterally without consulting the employees (Massey.ac.nz, 2017) It failed to use proper communication channel to notify the workforce on the looming retrenchment  The ANZ Bank the decision to cut staff unilaterally (Chuang & Hu, 2015) The company failed to communicate properly 

This is a structured communication model The linear model of Communication enhances the development of proper communication procedure The Berlo’s model focuses on the source, message, channel, and receiver (Guziana & Dobers, 2013) The elements are the factors affecting communication process  

 

Communication skills form the basis of the Berlo’s model Attitude is also important as it determines the speakers behavior towards the receiver Knowledge as a factor evaluates the idea of the speaker Social system defines the social background based surroundings Culture is important in determining the community’s way of life (Holmstrom et al., 2015) The speaker uses the message to explore the emotions, ideas, and opinions Messages are influenced by content, treatment, element, structure, and code     

 

Channel is an element that connects the receiver and sender through the message Seeing or observing is relevant in communication Touching, tasting, and smelling are also important in communication (Saud, Jufri & Rahman, 2014) Receiver is critical in the communication process because this person understands, analyzes, and interprets The Berlo’s communication model ensures the speaker and receiver stays at equal level (Bandhiya & Joshi, 2016) The recognizable factors affect the receiver’s perceptions 

 

Improper communication style is blamed for the communication issue at the bank The bank’s manager’s needs to derive adequate knowledge to establish proper communication process The management needs to have embraced communication transparency  Apply the Berlo’s model to help the firm to maintain a transparent communication process (Saud, Jufri & Rahman, 2014) Proper communication process requires positive attitudes and skills With the model, it will be possible to maintain cohesion  

This research addresses business communication issues facing ANZ Bank The company lacked communication openness The company had a problem managing the public relations  Proper communication process strengthens the employee and public relations for sustainability The use of Berlo’s model of communication is essential in resolving the issue affecting the bank The model creates the right attitude and maintain proper cohesion 

Bandhiya, D. B., & Joshi, A. (2016). Encompassing the Scope of Western Models of Communication. PARIPEX-Indian Journal of Research, 4(9). Chuang, C. C., & Hu, F. L. (2015).

 

Technology Strategy-Innovating for Growth of ANZ Bank. International Review of Management and Business Research, 4(3), 682. Guziana, B., & Dobers, P. (2013).

 

How sustainability leaders communicate corporate activities of sustainable development. Corporate Social Responsibility and Environmental Management, 20(4), 193-204. Holmstrom, A. J., Bodie, G. D., Burleson, B. R., McCullough, J. D., Rack, J. J., Hanasono, L. K., & Rosier, J. G. (2015).

 

Testing a dual-process theory of supportive communication outcomes: How multiple factors influence outcomes in support situations. Communication Research, 42(4), 526-546. 

 

Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the communication of business strategies: An experimental evaluation. International Journal of Business Communication, 52(2), 164-187.

 

Klettner, A., Clarke, T., & Boersma, M. (2014). The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy. Journal of Business Ethics, 122(1), 145-165. Massey.ac.nz., 2017.

 

Poor communication strategy from ANZ bank - Massey University. [online] Massey.ac.nz. Available at: <http://www.massey.ac.nz/massey/about-massey/news/article.cfm?mnarticle_uuid=9CA38549-96BF-57FE-A124-9BED94A20693> [Accessed 3 Apr. 2017]. Saud, S., Jufri, A., & Rahman, M. A. (2014).

 

Learning devices development on descriptive writing for foreign language based on Berlo's SMCR communication model of secondary school student. Journal of Language Teaching and Research, 5(5), 1033-1042.