BUS 303 Business Project

Introduction to the simulation programme, forming of groups and reflection of individual performance to use as a baseline for the Final Reflection Report.

Write a reflection report discussing and analysing the SinglePlayer Simulation process undertaken during the simulation project.

The Mel Bikes Single Player simulation is extremely easy to use and it also offers an easy opportunity to win against the computerized system. In this context, while I used the Single Player simulation, the results were great every time. The simulation programme asked the students to properly utilize the resources as needed as well as to accordingly use the instruments. I had thoroughly used the available resources and tools as per my needs and requirements. The experts suggest that one needs to utilize every single resource available (Dung, Hieu and Choi, 2016, p.46).

I have followed that. However, it has also been recommended that every business company should have steady Earnings Per Share (EPS refers to the profit made by the company for each share) and adequate Debt/Equity ratio (D/E ratio refers to the ratio received from dividing the company's liabilities by the stockholders' equity)  so that the organization becomes financially stable (Abdul Hadi, Yusoff and Yap, 2015, p.14). In this context, the selected company has issued 3 million shares and also made 4.5 million profits. Therefore, the EPS is $1.5. Moreover, it has also been noticed that the D/E ratio is 0.12. It means that the company needs to take lower risks to make a greater profit. The shareholder value is 20.23 which seems to be excellent as per the current market.

Furthermore, the expected sales revenue for the next year is over 18 million USD and it is also expected that the profit after tax would be over 2 million USD. Therefore, it is pretty clear that the company is doing great. However, the company needs to invest more in providing more technologically advanced services. The organization also needs to build a platform where the company executives can directly interact with the customers so that the loyalty base gets extended. Finally, the company needs to invest more than $1 million in advertisement and marketing so that the customers become more attracted, the popularity grows, and the business gets expanded.

References

Abdul Hadi, A., Yusoff, H. and Yap, E. (2015). Capital Structure of Property Companies– Evidence from Bursa Malaysia. International Journal of Economics and Finance, 7(8), pp.12-19.

Dung, L., Hieu, T. and Choi, S. (2016). Simulation modeling and analysis of the hop count distribution in cognitive radio ad-hoc networks with shadow fading. Simulation Modelling Practice and Theory, 69, pp.43-54.