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In 2001 Margaret House started Bounce Fitness. She started in one studio offering aerobic training. Over the years, it has grown and now consist of four training centres, namely: Cairns, Brisbane, Sidney and Perth. The headquarters are found in Cairns. Due to their excellent services in the fitness industry, Bounce Fitness have managed to establish themselves in the industry in Australia. State of the art equipment is used in training and its kept up to date with upgrades done every three years.
Fitness is the major service offered here and to ensure its top notch several things are added to the classes to make them more interesting. An example is that music plays a major role in their fitness classes. Also, when it comes to the moves used during training, they are well choreographed. To ensure that customers receive the best services, we personalise training classes depending on your needs. We also offer facilities such as child care, public transport, well designed parking lot and a coffee shop. Customer can also request to receive services at their own facilities.
To ensure that we remain at the top as Bounce Fitness, we have to adapt several strategies especially when it comes to the human resource department.
The following are our objectives:
Strategy | Actions |
Come up with competitions to improve communication and social interactions. | Ø Come up with a competition that involves group effort such as tag of war. Ø Place trainers and clients or trainees on the same team. Ø Have them compete against another team that is made up of similar members. Ø As the two teams try to outdo each other the bond between them is strengthened. |
Strategy | Actions |
Educating trainers and other employees | Ø Have the employees trained on the importance of good employee customer relationship. Ø Take employees to training on how to use new technologies and have them taught on the importance of developing these new technologies |
Strategy | Action |
Doing away with boundaries or at least reducing them. | Ø Adopt an open office system where junior employees can easily access top management without too much hustle. Ø When it comes to common rooms have one for all employees instead of one for senior employees and another for junior employees. |
Strategy | Actions |
Improve employee conduct | Ø Create a platform where clients can launch their complaints against employee who are not delivering or are breaching the agreement of service made. |
Strategy | Action |
Come up with an awarding ceremony. | Ø Develop various awards such: trainer of the year award, best improved performance award and employee of the year award. Ø Give gifts and salary bonuses for smaller achievements accomplished monthly. |
Bounce Fitness offers a very conducive environment for you to undertake training. Like we mentioned earlier we have facilities such as child care, coffee shop and transport means. This means that for example if you have a child and have no one that you trust enough to leave them with child, you can come and leave the child at the child care facility, undergo your training and leave with them after. The music also creates a comfortable environment to undertake your training.
Strengths Ø Well defined training methods. Ø Presence of an awarding system. Ø State of the at equipment for training. | Weaknesses Ø Lack of an online platform for worker to apply for jobs. Ø Lack of proper training. |
Opportunities Ø Having training sessions online rather than the trainer being in the same room as the client. Ø Having training sessions recorded for future purposes such as posting on You Tube. | Threats Ø An organisation culture among employees that is set against change. Ø Misconduct by employees such as harassment of clients. |
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