BSMAN3008 Marketing of Managers

Current Marketing Situation: · Describe the market including the identification of the major target segment, customer needs and corresponding benefit for the segments. · List the key features of the organisation’s product · List three main competitors that you will compete against when marketing the product/service and list their market position and key strategies. (Remember: competitors don’t need the same basic product to be a competitor) Strengths, Weaknesses, Opportunities and Threats (SWOT) or equivalent analysis:

 Identify and describe three strengths, three weaknesses, three opportunities and three threats associated with your product/service. Objectives: · List three key objectives and identify one major issue that may affect the outcome for each of the objectives. Ensure that you use the SMART principle for your objectives (specific, measurable, achievable, realistic and timely).