BSBADV602 Develop an Advertising Campaign

Task 1

1. You are required to determine key objectives and to develop an advertising campaign to optimize product or service marketing performance in response to an advertising plan. Prepare a report to encapsulate the required information and knowledge to complete this task. Define campaign objectives:

• Clarify Bounce Fitness’ advertising purpose and objectives from Bounce Fitness’ marketing plan. Use measurable terms for the objectives for the advertising campaign.
• How do you make sure that your campaign objectives will be feasible?
• Discuss relevant legislation and the impact of each to Bounce Fitness’ advertising campaign.
• Discuss the legal and ethical considerations relating to this brief and how Bounce Fitness will manage these areas of concern.

Task 2

1. Prepare an advertising budget based on the following”

• What research resource requirements will Bounce Fitness need for this campaign?
• Discuss the range of media options that Bounce Fitness can consider and provide justifications to the choices selected.
• Seek approval on the choice of media options for Bounce Fitness by providing a discussion and ensure that the budget and availability allocated is sufficient to meet the advertisement objectives?
• How would Bounce Fitness ensure that the overall budget meets the requirement of the advertising brief?