MGT308 – International Marketing Management

Task Description OPTION 1
Part A: Business Report
Bush Babee seeks to provide an unparalleled shopping experience and brand aesthetic, comprising of beautifully designed apparel, accessories and footwear for woman, teen, child and baby. Bush Babee was established in 2000,
and began as children’s wear boutique with a single shopfront in Ballarat, Victoria, and has now expanded to stores in each Australian capital city. From day one, our focus has been on beautiful, unique designs and products made from
natural fibres and fabrics. The product range of Bush Babee has expanded to include a baby collection, followed by women’s apparel and later a range for teens. Since then, we’ve launched Landed Lady, a women’s range of
sophisticated, luxe, trend-led styles, and Bush Babes!, a fun, sparkly range for girls aged 5 to12.Bush Babee seeks to connect with customers by offering a one-of-a-kind and compelling retail experience – both in
store and online. Their approach is simple: We believe in great design, high-quality products and exceptional customer service.
Your team has taken up the role of an external business consultant to‘Bush Babee’ to propose an international business expansion strategy.
Your presentation proposal should address the following considerations:
• Understanding international political, economic and legal implications
• Adjusting for social and cultural environment
• Impact of technological change relevancy to e-commerce
• Conducting marketing research
• Identifying strategic marketing plans
• Modifying the marketing mix for international markets
• Addressing contemporary environmental variables in internationalmarketing
Give appropriate deliberations on youranalysis topromote a positiveimpact on a firm’s performance.
• Thorough literature/ research review must be evident.
• Presentationshould relate on the International Marketing Management practices and strategies thatneeds tobeundertakenwhen
environmentalfactors affect organisations should be evident.
• There must be sufficient linkage between theory and practice.
• A.P.A style of references should be used