FBL6530 Business Events Management

Develop a comprehensive plan for an event, integrating relevant business theories, knowledge and tools, and the needs and expectations of stakeholder

Course learning outcomes

1. Conceptualise problems or situations (analyse, analyse, synthesise and evaluate);

2. Apply technical skills to authentic situations

Assignment Instructions

For this assignment, you are required to prepare a business event brief for a particular industry outlining the type of event, concept and project management.The choice of industries are:

Education
Medical
Hospitality
Tourism
Mining
Technology

After selecting an industry, students will then need to choose a particular type of business event and then produce a project brief. In the project brief, you must include the following aspects in relation to

your business event:

1. Title page including report topic, Unit # and name, your name and ID #, lecturer name, submission date (not included in the word limit);

2. Table of content and Word count at the bottom of the page (not included in the word limit);

3. Introduce the event (including the type of event) and provide the event mission and objectives;

4. Provide a description of where the event should take place and why. Also include two alternative sites that could be considered;

5. Outline who is the target audience for this event – that is who is the target market – and how you will promote the event to this audience;

6. Outline what vendors and suppliers might you need to engage to run the event;

7. Provide an indicative budget as to how much you think the event would cost to run;

8. Provide a timeline of the critical activities over the next 6 months;

9. Provide a proposed schedule for the actual event;