MMK266 Consumer Behaviour

Unit learning outcomes (ULOs)

ULO1 Describe and analyse how individuals act, think, and feel across diverse consumer contexts

ULO2 Critically analyse and synthesize information from academic journals, industry publications, market research, and other material

ULO3 Devise and develop consumer marketing strategies based on this analysis

Refer to the marking rubric for details of how to evidence the ULOs in your assessment submission. Please also refer to the Unit Guide for details of Graduate Learning Outcomes.

In Assignment 2, you will need to:

Write a communication plan that draws on your Assignment 1 findings.

Develop a video that pitches your communication plan to the Luv?a?duck marketing team.