MIS772 Predictive Analytics

Aim

To clearly articulate your understanding of the business problem and to present its solution to management.

Expectation

Business Problem

LP3: A business problem (or question) is stated succinctly in business terms.

Solution to Business Problem

LP4: The business solution succinctly described for executives and justified. Cross-references with the technical sections of the report provided for support, e.g. to tables, charts and plots.

Extension

LP3: Business decisions and actions that the analytic solution could support are well explained.
LP4: Business decisions and actions are clearly supported by the analytic solution.
Any academic references cited throughout this report may be included in this section.

Hints

For clarity and to guide the markers, leave the words “Expectation” and “Extension”.
Do not attempt the extension unless the main objective has been achieved.
If not attempting the extension then delete the extension section, together with the word “Extension”.
Use this font for your report, i.e. Arial 10 (and not MyTiniestFont 2).

Make sure your exec summary is very clear.

You can restate or rephrase the problem statement as you gain better understanding.
Do not invent your own problem – it has been given to you but may not be achievable in its current form.
Ensure that whatever problem you describe can be solved using the provided data.
Make sure the exec summary describes the problem from the business perspective and not a technical perspective.
Use business language and not computer / mathematical / statistical / data science language.
The problem statement should describe the high level aims and not the methods of their achieving.
Think and state the likely benefit of this project for the company and its management.
Think and state who the company clients are and what the likely benefits of this project are for them.
Ensure that your solution clearly matches the problem statement.
Ensure that the solution is formulated in terms of achieving the high-level aim.