MPK736 International Marketing

Students are required to search through the daily newspapers/online sources and choose one news item or an article and use it as the topic of the assignment. The topic must have international marketing implications.

The task requires students to:

1. Search for and choose a relevant recent news/article with implications on national/international business environment
2. Briefly analyse and explain how it may affect international business relationships.
3. Comments on how it may influence Australian international business.

This assignment covers the following Unit Learning Outcomes

ULO

1 Demonstrate an understanding of the major trends in the international trading environment, influenced by global decision-making and the different business and cultural conventions and their effect on buying behaviour and marketing approaches in international markets.

2 Identify marketing strategies appropriate to industrialised, developing and infant economies and explain the relevant sources of information and analysis necessary to support the development of strategy.

We have provided an area called Assignment Turnitin submission in the Assessment folder on CloudDeakin. When you submit work to Turnitin, it compares your text with other documents on the web or in Turnitin's database and produces an 'Originality Report' that shows the overall percentage of your work that matches with other works and highlights parts of your text that matches text in other works. Such matches may be instances where you need to ensure you have provided appropriate citations and references.

In this unit you need to submit drafts to Turnitin and your final submission must still be via the Assignment Turnitin submission area. The assessment panel may submit your final submission to Turnitin as part of its responsibility to detect possible plagiarism.

If there is any problem with submission through Cloud, please contact eSolution and seek assistance.