MPM735: International Business Management

Unit Learning Outcome (ULO)

ULO 2: Apply relevant theories, models and frameworks to assess international business opportunities.

ULO 3: Undertake an applied and practical research project in International Business and make recommendations for strategic decision-making

In this assignment you come together, as a team of international business consultants and you make a decision based on which country you wish to make a market entry into.  In the first part of

the assignment you will justify why you selected a particular country as a group for your market entry strategy.  You may have a rating system in your appendices to justify this.

You then need to develop a market entry strategy for the firm.

Firstly, you should consider the industry environment for your product/service – please see extra hints in the Assignment 2 helpful hints document.

Then you should consider the market for this product/service (hint have a look at the marketing resources in this unit).

Then you may consider the strengths, weaknesses and opportunities and threats, of the company/this product/service entering this market.

Then you need to consider the choice of ‘international strategy’ in the market, and justify why you are recommending this ‘international strategy’.  

Then you need to pick the type of entry mode you are going to use, and justify why you pick this entry mode, using Dunning’s eclectic theory.

You then need to choose the organisation design and control you will use.

You then need to specify the international marketing strategies that you might use.

You then need to specify the international human resource management options.

And then make and overall recommendation how the firm might deal with the above issues over the next five years.

1)So what makes a good quality assignment (same as Assignment 1)?

a.It’s based on good quality research.

b.You have good quality sources of information (business information sources such as industry reports, EIU, Datamonitor etc, business databases such as Proquest, Business Source Premier, academic journal articles, textbooks, please don’t use Wikipedia or dubious references, or no name references from strange websites).

c.How well you use these resources support to your arguments.

d.Your information is realistic, relevant, and would be useful for a company/person conducting international business.

e.The information is specific to the product/service chosen.

f.You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).