MMK280 Brand Management

1. The purpose of this task is to reflect on one’s self and help you identify your personal values, qualities and skills at this point in time. Select ALL the key words in Table 1 by clicking on the box that most resonate (importance) with you from the list below. Feel free to add any other words that are not listed. It is important to identify all the relevant key words as this will assist in completing weeks 3 and 4 task.

2. From Table 1, rank your top five (5) personal values, qualities and skills in Table 2. Then demonstrate how you have achieved this attribute. Attempt to provide as much detail as possible. 2. Personal Branding and the Customer-Based Brand Equity Pyramid (Resonance Model)

The concept underlying the Brand Equity Framework is one of building strong brands. To build a strong personal brand, you must shape how e.g., potential employers think and feel about you. You need to build and convey the right type of experiences around your brand which ultimately leads to positive thoughts, feelings, beliefs, perceptions and opinions about you. 

3. Your task is to apply the CBBE model building blocks to assist in building your personal brand. 

a) Fill in the CBBE model (Figure 1) using key words which represent you as a brand (You can change the design if you wish e.g.,use boxes)

b) Provide a narrative (discussion) to explain how you have developed your personal brand based on the words you have included in Figure 1. 3. Reflection: Using the above information (including information from the ‘Details’ table), write a Personal Summary in 30 words or less in Table 3. This can be challenging - it is a mere, short, single sentence or two, so make sure you have the right information to catch attention. The goal is to include your most distinctive features, so the reader or listener is intrigued and seeks more knowledge about you. Your statement can evolve overtime prior to submission.