ORGM5000 Strategy, Change and Innovation

Task:

This investigation requires you to examine in detail why the business model has grown in popularity over the last two decades. This has happened, at times, at the expense of a firm's strategy. For this assessment, you need to analyse critically the limitations of the traditional approach to strategic management that might explain the increased use of the business model. Additionally, you need to investigate recent approaches to strategy formulation that complement the development of a firm's business model, and specifically, its value proposition. To help you with this assessment, some articles have been added to the reading list for this unit that will give you some insight to the limitations of the traditional strategy approach and a new approach that focuses more on the consumer.

The strategy investigation requires you to provide a assignment that evaluates alternative principles and concepts to demonstrate further your critical analysis skills. The use of diagrams to support your discussion is encouraged while your ability to synthesise key principles, concepts and models into your own conceptual frameworks will be regarded favourably by your instructor. Diagrams, tables, in-text citations and reference lists are not included in the word count. Further advice regarding this assessment will be For this assessment, you must cite, using Chicago Referencing, at least fifteen (15) references, a minimum of ten (10) of which need to be from academic journals (examples of these journals are listed on page 3 of this outline). Failure to meet this requirement will result in loss of marks (see marking guide on Blackboard). Since there has been a rapid growth of late, in the number of journal articles that relate to the topics of strategy and business models, it is expected that at least five (5) of the references you use have been published since 2015 ( last five years). This way, you will make sure you are across the more recent research in the field. Where articles provide contrasting or alternative views, make sure you argue how the views contrast and weigh up the relative merits of the differing views.

Introduction

2. What is strategy?
Traditional approach to strategy and strategy formulation
Limitations of the traditional approach

3. What are business models
Why are they popular
How do business models address the limitations associated with the traditional approach to strategy formation?

4. What recent approaches to strategy formulation complement the use of business models?