MGMT2003-Sustainable Event Development

Purpose

Cases or case studies are used to illustrate situations or scenarios in which problems need to be solved. These can be reported as real-life situations or they can be constructed situations. When provided with the task to analyse a case study, cases provide a learning opportunity to demonstrate your critical thinking, problem-solving and decision-making skills. When asked to develop or write a case, you are provided with the opportunity to engage with current issues in a particular field. Thus you will be demonstrating the application of the theoretical knowledge that you have learned throughout the unit; the ability to contextualise your learning; the ability to work independently; and evidence of research skills. In summary, you should be able to demonstrate the application of academic material from the class to real life events making learning clearly relevant to real-world situations within the event industry.

Task

Students are to investigate a current issue within the broad area of sustainability and events. This can be done by researching your chosen issue using both primary and/or secondary sources of information. The context of the event is as important as the issue due to the nature of sustainability and the impacts from the issues you have studied in the unit.

Once you have written your case, you will need to develop three questions (please see examples provided at the end of the cases in text book Raj and Musgrave (2010 - see Chapters 17-24). These questions should be aimed at a reader who wishes to analyse your case, being prompted by your questions. You will need to provide key points to include in an answer addressing the discipline knowledge and critical thinking according to the nature of the question. Thus you will need to demonstrate that you have identified an issue/problem, contextualised your issue within a relevant event, and you have provided sufficient information (both theoretical and applied) within your case for the reader to make informed decisions. As you will note from reading the notes explaining cases, you may also provide additional and/or irrelevant information that makes the reader seek out the issue and solve the case.

Writing a case: Refer to notes from Ellert, W. 2007 “The case study handbook: how to read, discuss and write persuasively about cases”.