MRKT20052 Marketing Management and Digital Communications

Task:

The table of contents will present each section of the report, including sub-headings, with their appropriate page number(s). Sections should be numbered with page number (e.g. 1.0 Introduction on page 1). Pages prior to the introduction should use lower 2 case Roman numerals such as i, ii, iii, iv.

Discussion of the segmentation, targeting and positioning approach. Discuss the potential customer segments for your product or service and which one(s) you wish to target with good justifications. Also, discuss the desired positioning for the product or service and develop a clear positioning statement. 

The introduction section should provide background information of the selected company and its product or service and explain what sections will be included in the report. 

Clearly identify the problems the product will face when introduced in the Australian market in 2020 based on the situation and customer analysis. Is it a lack of awareness, pricing, distribution or other problems?

Relate the objectives to your problem statement, situation and customer analysis. All objectives should be described using the SMART approach. 

Includes a summary of the key points of your report. Evidence of research: Provide a list of at least 15 (fifteen) references of relevant published academic and research papers, textbooks and authentic internet sources. Only references used in the main body of your report should be included in your reference list