BSBMKG506 Plan Market Research

Assessment Task 1: You are required to plan market research for a company of your choice and make presentation to your team.

Assessment Task 2:

Part A – You are required to identify and define your research gathering approaches and have them approved.

Part B – You are required to develop a market research plan and meet with your assessor for approval.

Assessment Task 3: Written questions 

You must correctly answer all 23 questions to show that you understand the knowledge required of this unit.

Question 1

Identify and outline five items of regulations and laws that apply to the marketing industry in Australia.

Question 2

In your own words summarise the general rules of professional behaviour that a market researcher should observe under the Australian Social and Market Research Society Code of Professional Behaviour.

Question 3

Discuss at least two ways in which the Market and Social Research Privacy Code 2014 incorporates privacy issues?

Question 4

Identify and discuss one action that a market researcher could take to avoid discrimination claims?

Question 5

Briefly describe the steps for conducting market research.

Question 6

Why would your research data need to be processed? Describe four methods you can process your data.

Question 7

Briefly discuss what is meant by quantitative research and outline common sources of quantitative data.

Question 8

Briefly discuss what is meant by qualitative research and outline common sources of qualitative data.

Question 9

Briefly describe three statistical methods for analysing qualitative research data and how each of them are used.

Question 10

Briefly describe three statistical methods for analysing quantitative research data and how each of them are used.

Question 11

Discuss why qualitative and quantitative data both play an important role in research.

Question 12

In two to three paragraphs discuss the principles behind sample design in market research.

Question 13

Discuss the differences between probability and non-probability sampling, and provide at least two methods of selecting the sample from each.

Question 14

What is the purpose of having a hypothesis? Discuss the principles a market researcher would need to apply to develop a strong hypothesis.

Question 15

Designing an effective survey tool is not always an easy take. List and describe five principles that you should follow when designing your survey or questionnaire.

Question 16

Discuss why is it important to test a questionnaire to be used in market research prior to using it?

Question 17

Discuss at least four reasons that an organisation would undertake regular market research.

Question 18

The Triple Constraint (or Project Management Triangle) is one of the most well-known mechanisms for signifying the interaction of the key attributes of a project. In a page, describe what the Triple Constraint is and its use in project management.

Question 19

Discuss the role of the project sponsor. At what points are they involved in the project? What are they responsible for?

Question 20

Make a list of at least four other possible stakeholders in a workplace project. Briefly discuss their roles in a project.

Question 21

Discuss the process of conducting needs analyse in relation to market research.

Question 22

Outline the process of developing a project scoping document. Discuss who is involved in the development and approval of this document.

Question 23

Briefly outline the project management process. In what phase are the timelines, budgets and implementation plans established and monitored?