MKT550 Global Marketing

Task

This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new Asian country target market.

The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:

• objectives for the first 12 months of your plan;
• strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
• plans for managing, measuring and controlling the international marketing effort.

Learning Outcomes

This assessment task will assess the following learning outcome/s:

• be able to analyse the elements of the global marketplace.
• be able to critically evaluate global marketing opportunities.
• be able to interpret and assess the impact of marketplace variables on marketing practice in the global marketplace.
• be able to select markets and justify market entry options.
• be able to effectively communicate recommendations of a global marketing strategy.

The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field.

This assessment has been designed to:

·demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; and

·allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing.

On successful completion of this Assessment, you should:

·be able to create justifiable and effective marketing strategies.