MKT525 - Digital and Social Media Marketing

Assessment item 1:Discussion Posts:Digital and Social Media Audit Choose a brand* (it can be where you work or for your dream organisation- If an organisation has multiple offerings (brands/products/services) please select only one). You need to monitor and evaluate the digital activity of your chosen organisation/brand by conducting a digital media audit. The purpose of this task is to get you used to analysing digital communication practices of a brand to determine what the organisation is doing well and what they need to improve. Post one: In your first discussion post, please answer the following questions: 1. What is your organisation? (brief background of the organisation/brand) - provide a link to their website and all social media pages 2 Does their social site(s) link to website?

2. How many “likes” does the organisations have per site?

3. What type of other media (i.e. traditional media like broadcast/ print etc) do they use, is it linked to the digital media? is it appropriate?  Things to consider:

1.critically assess and evaluate how communication parameters and practices influence strategic decision making in a digital marketing environment.

2.critically review digital marketing concepts in a broader social context.

3.Use of APA 6th style and application for in-text and reference list

4. Minimum of 5-6 references and please include in-text citation