MGT530 International Business

Task

This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market.

The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes:

• identifying market opportunities for the organisation's products /services
• recommendations, if any, regarding product/service modification or adaptations required for market success
• market entry strategy options and recommendation for a preferred option
• marketing and R&D considerations
• recommendations regarding production
• international human resources management (HRM) issues and considerations