MKT303-International Marketing

Assessment Description

During tutorials between Weeks 4 and 11, you will be required to present a case study of your choice of organisation and upload to the portal. Your report will be included in the notes section of PPT as a narrative.

The case study presentations will require the individual presenting students to lead class discussions on the your chosen organisation and answer the required questions.

Students will need to discuss their chosen organisation with their lecturer to ensure there is no duplication.

These questions will guide and stimulate the class discussion. The in class discussion will support your overall mark for the presentation . Engaging the audience will be critical in attaining good marks. This is a third year capstone subject so requires an advanced level of analysis. You are required to support your presentation and analysis of the case with further research to show a thorough analysis and your understanding of the relevant issues in the case.

Assessment Details

Learning outcomes to demonstrate are LO1 & 2 as per the subject outline.

Choose and analyse an organisation and their international approach to marketing and answer the related marketing areas suggested below.

Prepare a 10 minutes briefing presentation and plan for a 10-minute discussion.

Your presentation should be supported with slides and or materials

An appropriate number of slides would be 10-15.

Minimum of 5 credible references are required. Lecture power point slides, lecture material or wiki references are not considered credible references.