MRKT20054 Service Industry Marketing Higher Education

Question:

There are two parts of this assessment task.
1. You as a Service Customer identify the five major factors that affect the quality and delivery of higher education services to the students. The five major factors you identify must be explained and supported by the current and relevant literature and demonstrate your reflection.
2. You as a Marketing Communication Director of a higher education institution, prepare a marketing promotion plan for 2020 and include the following components:

     (i) marketing communication objectives to reflect and achieve the five major factors you identify in point (1),
     (ii) promotional mix elements to be employed to achieve the objectives,
     (iii) criteria to be employed to measure the objectives at the end of 2020, and
     (vi) budget and timeline.
Assessment Criteria:
1. Quality of the Report (title page, table of contents, executive summary, introduction, language, format, style, citations and references, conclusion)
2. Identification of the five (5) major factors that affect the quality and delivery of services (include reflection and explanation with relevant and recent service theories published in academic literature) -
3. Marketing promotion plan (components include: (i) communication objectives to reflect and achieve the five major factors, (ii) promotional mix elements to achieve the objectives, (iii) criteria to measure the objectives at the end of 2020, and (vi) budget and timeline)