MRKT20052 - Marketing Management and Digital

Question:

In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:

What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?

The write-up for each article should be presented in the following format using headings as per the three points below:

1. Concise summary of the key issues illustrated in the article.

2. Explanation of why the issues illustrated in the article is important.

3. Discussion of implications of these issues from a marketing perspective