MRKT20052 Marketing Management and Digital Communications

Question:

The assessment task 1 (presentation) is a plan of activities for assessment task 2 (report). In the assessment task 1 (presentation), each team/individual needs to present: how you can develop and deliver a better value to a brand. Please choose a brand from one of the following product or service categories.

a) An engineering consultancy service at a local town/city,

b) A beachfront motel at a local town/city,

c) A home delivery service at a local town/city, or

d) A socially innovative product for a local town/city/community.

1.Learning Outcomes Assessed

2.Critically assess the key role of marketing management in the business environment

3.Examine strategic marketing processes in organisations

4.Analyse marketing environment and appraise marketing opportunities

5.Formulate and support a customer-driven marketing strategy

6.Develop, communicate and evaluate a comprehensive marketing plan and program using both traditional and emerging tools, including digital communication and social media platforms

7.Evaluate and apply the concept of responsible marketing.

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks; Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications; Managing Mass Communications; Managing Personal Communications

Customer Centric Marketing Planning in the Corporate, Division and Business Unit Levels