BSBMKG606 Manage International Marketing Programs

To provide you with an opportunity to identify measurable international marketing objectives consistent with organization’s strategic direction and identify nature and extent of goals for international market.
To provide you with an opportunity to formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall.To provide you with an opportunity to develop a risk management strategy to manage contingencies and ensure marketing objectives are met in accordance with overall organizational requirements.
Define Risk Management Plan? What are potential risks entering into international market?.