BSBMKG605- Evaluate International Marketing Opportunities

Task:

To complete the unit requirements safely and effectively, the individual must:

Outline relevant Australian and international standards, policies and guidelines, including those covering:

environmental matters

human rights

labour relations

packaging

risk management

Electronic commerce

Identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations

Explain the role of the Organisation for Economic Co-operation and Development (OECD)

Identify and describe key features of the country or countries being considered for market entry or penetration, including:

cross-cultural communication and negotiation styles

global and country specific economic, social and industry directions, trends, practices and techniques

1.Review global market environment: Did the learner demonstrate that they could assess international trade patterns and identify their likely importance for the business?

2.Review global market environment: Did the learner demonstrate that they could research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business?

3.Review global market environment: Did the learner demonstrate that they could identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully?

4.Review global market environment: Did the learner demonstrate that they could identify international trade policies and agreements and estimate their likely impact on international marketing opportunities ?

5.Assess international business and electronic commerce market factors: Did the learner demonstrate that they could identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities?

6.Assess international business and electronic commerce market factors: Did the learner demonstrate that they could investigate international market trends and developments to identify market needs relevant to the business?

7.Assess international business and electronic commerce market factors: Did the learner demonstrate that they could identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business?

8.Identify risk factors for international marketing opportunities: Did the learner demonstrate that they could analyse and rate acceptability of political, financial stability and corruption risk factors of potential market?

9.Identify risk factors for international marketing opportunities: Did the learner demonstrate that they could analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market?

10.Identify risk factors for international marketing opportunities: Did the learner demonstrate that they could relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market?

11.Investigate international business and electronic commerce marketing opportunities: Did the learner demonstrate that they could identify and analyse international marketing opportunities according to their likely fit with the organisation's goals and capabilities?

12.Investigate international business and electronic commerce marketing opportunities: Did the learner demonstrate that they could evaluate each opportunity to determine its impact on current business and customer base?

13.Investigate international business and electronic commerce marketing opportunities: Did the learner demonstrate that they could use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity?

14.Investigate international business and electronic commerce marketing opportunities: Did the learner demonstrate that they could determine probable return on investment and potential competitors?

15.Investigate international business and electronic commerce marketing opportunities: Did the learner demonstrate that they could describe and rank marketing opportunities in terms of viability and likely contribution to the business?