BSB51918 Diploma of Leadership and Management

The purpose of this assessment is to assess the student in the following learning outcomes:

1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values

1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements

1.3 Develop a value proposition for e-marketing strategy or plan

1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan

1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives

1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies

1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements

2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required

2.2 Establish strategies for evaluation of website as a marketing tool

2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features and benefits of products or services; recommend modifications if required

2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation

2.5 Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy or plan

2.6 Integrate website marketing strategy into overall e-marketing strategy

2.7 Evaluate effectiveness of website marketing strategy