BUS2001 Consumer and Channel Relations

Assessment Description

Students will form groups of 4 or 5 within their enrolled class. Group formation will be take place in week 2 and should be finalised by week 4. You must register your group with your lecturer by the end of week 4. Teams will be allocated a specific week topic by the lecturer in week 4. Depending on the number of students presenting it may be necessary to have 2x groups present on the same week. The teams will present on a topic related to their allocated presentation week during class. Groups are required to give a 15 - 20-minute presentation. Teams must submit a hard copy of their presentation slides and marking rubric to their lecturer at the beginning of the class in which they are presenting.

Presentation weeks topics are;

Wk 6 - Social Influences - The Family and Social Class

Wk 7 – No Presentations scheduled.

Wk 8 - Decision making and Relationship Management

Wk 9 - Understanding Consumer Behavior for Channel Management

Wk 10 - Introduction to Customer Relationship Management (CRM)