PUBH643- Health Advocacy

Task:

Background

Having identified the context and theoretical framework for health advocacy in assessment 1, this paper requires you to prepare a strategy plan based on a clearly articulated  understanding of social  change that draws on social movement theory. The strategy will address advocacy as an activity involving power and contest, and contain the following key elements

a) processes for recruiting support to campaign and incorporating voices from the grassroots
b) identification of key goals,
d) proposals for message framing
e) tactics and strategies for pressuring decision makers

Your essay should:

1) Include an introduction that briefly summarises the essay topic area and introduces the strategy plan.
2) Give one or two examples of previous interventions/advocacy efforts in your topic area. For  each example identify and comment on:
a) how the problem was represented, and the goal of the intervention
b) the level of grassroots community mobilisation and participation
c) the capacity of the organisation in terms of finances, membership building, and leadership -read Pastor and Ortiz (2009, pp. 38-43)
d) the theory of change that the approach adopted
e) tactics and strategies used to achieve the goal

3) Most of your essay should be dedicated to providing a strategy plan to effectively implement health advocacy. This plan should include the following
a) the identified problem and advocacy goal is clearly linked to social determinants of health
b) reference to a theory of change
c) two or three examples of effective communication tactics to inform, mobilise, and pressure decision-makers
d) explicit recognition that effective advocacy planning involves building citizen power to pressure power holders

4) Include a short conclusion that concisely summarises your key points.