BSBHRM513 Manage Workforce Planning

Workforce planning is an essential aspect of human resource strategy in organisations. The Human Resource 

Management (HRM) deals with all aspects of employee and staff management including recruitment, 

remuneration, market trend analysis, future planning, and employee development. Bartton and Gold (2007) 

defines strategic human resource management as a process of linking the human resource function with the 

strategic objectives of the organization in order to improve performance.  

Coates is Australia’s leading general hire company, providing a full range of industrial equipment, including the  portable power generators and road control signage used at the 2006 Commonwealth Games in Melbourne. 

Coates has 120 years’ experience in the market, uses a comprehensive branch network (180 in all) and 

employs over 2000 people. This case study discusses how Coates go about achieving their vision of becoming 

the $1 billion hire company of first choice for customers, employees, shareholders and suppliers. 

The complete case study is provided separately. Ensure that you receive a copy from your trainer/assessor. 

This task must be completed during a designated session in presence of a trainer/assessor.  

Read the attached case (Coates: Strategic Human Resources to Achieve Company Goals) and answer the 

following questions; 

? Explain the nature and structure of the Coates Hire business. You may elect to visit the website to 

further explore the businesses listed as part of Coates Hire www.coates.com.au 

? Discuss how Coates’s strategic intent and vision may influence its workforce planning taking into 

consideration its strengths and weaknesses (Diagram 2) 

? Discuss how Coates’s strategic intent and vision may influence its workforce planning 

? Comment on how the four outcomes of HR support the strategic intent 

Q1. Explain the nature and structure of the Coates Hire business. You may elect to visit the website to  further explore the businesses listed as part of Coates Hire www.coates.com.au

Q2. Identify the various aspects related to the Coates Way ? explain the relationship between each of these aspects

Q3. Discuss how Coates’s strategic intent and vision may influence its workforce planning taking into  consideration its strengths and weaknesses (Diagram 2)

Q4. Comment on how the four outcomes of HR support the strategic intent 

Q5. Evaluate the level of employee engagement at Coates Hire based on the data provided