BUSI 1301 Business Principles

Name of the Company

Products

Revenue model

Description

Facebook

Facebook App, Messenger, Whatsapp, Instagram, Calibra, Portal and Workplace are the some of the services that are offered by the company. It is the inclusion of these apps and technologies that have shared infrastructures for years with team behind each platform seeing to work in collaboration with the other. 

Facebook sees to generate majority of its revenue from selling advertising space. Advertisement is the primary source of revenue that involves the usage of user data for the purpose of targeting (Fumagalli et al. 2018).

The advertising revenue model in the sector of ecommerce has organizations putting advertisement in spaces on sites while generating money from the visitors clicking on them.

Spotify

The digital music, video and podcast service provides access to millions of songs wherein the basis function of playing music is free although providing the choice of upgrading to Spotify Premium (Lozi? & Vojkovi?, 2020).

Spotify uses a freemium revenue model while offering a limited, ad-endorsed service for free while a subscription fee helps in availing unlimited premium service

The freemium model lets an organization offer access to products and services for no charge but setting a license fee in order to avail premium features.

Blue Apron

The ecommerce company offers services of meal delivery by providing meal kits comprising fresh set of food ingredients as well as recipes for one to make meals at home. The organization offers fish, fresh meats, vegetables, herbs and fruits in refrigerated boxes while seeing to serve the customers in United States

With its tentative service limited to delivering food and meal, the organization sees to offer meal plans that cater to families on the basis of subscription with it being price on the basis of daily week (Collis, 2019).  

The subscription revenue model allows an organization’s target customers to utilize service or product for a period of time that has been contracted or predetermined.

National Football League

Comprising thirty two clubs being divided into two sections bearing sixteen in each, the clubs are granted a franchise where the league authorizes a team to operate in its home city. It also offers merchandizes relevant in the field of sports aside from managing football clubs

The organization rely on licensing revenues while seeing to grant permission to third parties to use the team logos and thereupon seeing the merchandizes (Terrien & Andreff, 2020).

The licensing model leads to transactional sales of product wherein there is the sale of the product through patents and trademarks

Flipkart

The ecommerce platform working on the basis of a B2C model operates as a marketplace wherein it sees to connect sellers and buyers and see to mediate exchange between the two

An ecommerce business to consumer model that lets Flipkart generates revenue for an online business while enabling customers to reach around the globe.

The model sees to generate revenue online while including product, information, sales, online advertising, etc.