MGM3115 Innovation and Entrepreneurship in Tourism and Hospitality

1. Introduction: Your introductory paragraph excellently addresses the questions to the start-up business: what sector of the T&H Industry does it serve?  What is the innovation that gives your business the competitive advantage?  Why do you think it will succeed?

2. Development: You have explained the creative thinking in an excellent manner.  You have identified an opportunity in the T&H Industry and decided to innovate a solution.  You understand the needs of your customers and the failures of the competition.  You have chosen your team and identified your funding sources.  You have a marketing strategy to launch your product and grow your business.

3. Organization: Writing shows an excellent degree of attention to logic and reasoning of points.  Information is presented in effective order.   Excellent structure of paragraphs and readability of transitions which enhances comprehension.

4. Evidence of Appropriate Research: Outside sources are incorporated logically, insightfully, and elegantly.   APA referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list.