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MRKT20052 Marketing Management and Digital Communications

Published : 01-Oct,2021  |  Views : 10


Prepare a report on 'marketing and competitive environment of a University Brand', the assessment task 3 requires you to prepare a marketing plan for 2018 for the same University Brand based on your analysis of 'marketing and competitive environment of a University Brand'.


Total media budget for 2018
Advertising in print media 53000
Advertising in digital media 157700
Advertising in events 82000
News paper ads 26000
School magazines 9000
Educational magazines 18000
Social media ads 28000
Lead generation (marketing automation) 12000
TV 20000
Radio 6000
Direct email 1700
SEM 37000
SEO 11000
Hosting of website 8500
Analytics 6500
Creative software 11000
Total 157700
Domestic events 28000
International events 54000
Total 82000
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