MRKT20052 Marketing Management and Digital Communications

Published : 01-Oct,2021 | Views : 10

Question:

Prepare a report on 'marketing and competitive environment of a University Brand', the assessment task 3 requires you to prepare a marketing plan for 2018 for the same University Brand based on your analysis of 'marketing and competitive environment of a University Brand'.

Answer:

Total media budget for 2018
Advertising in print media	53000
Advertising in digital media	157700
Advertising in events	82000
News paper ads	26000
School magazines	9000
Educational magazines	18000
Social media ads	28000
Lead generation (marketing automation)	12000
TV	20000
Radio	6000
Direct email	1700
SEM	37000
SEO	11000
Hosting of website	8500
Analytics	6500
Creative software	11000
Total	157700
Domestic events	28000
International events	54000
Total	82000