Prepare a report on 'marketing and competitive environment of a University Brand', the assessment task 3 requires you to prepare a marketing plan for 2018 for the same University Brand based on your analysis of 'marketing and competitive environment of a University Brand'.
|Total media budget for 2018|
|Advertising in print media||53000|
|Advertising in digital media||157700|
|Advertising in events||82000|
|News paper ads||26000|
|Social media ads||28000|
|Lead generation (marketing automation)||12000|
|Hosting of website||8500|
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