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HomeFree Sample MRKT20052 Marketing Management and Digital Communications
MRKT20052 Marketing Management and Digital Communications
Published : 01-Oct,2021 | Views : 10
Question:
Prepare a report on 'marketing and competitive environment of a University Brand', the assessment task 3 requires you to prepare a marketing plan for 2018 for the same University Brand based on your analysis of 'marketing and competitive environment of a University Brand'.
Answer:
Total media budget for 2018
Advertising in print media
53000
Advertising in digital media
157700
Advertising in events
82000
News paper ads
26000
School magazines
9000
Educational magazines
18000
Social media ads
28000
Lead generation (marketing automation)
12000
TV
20000
Radio
6000
Direct email
1700
SEM
37000
SEO
11000
Hosting of website
8500
Analytics
6500
Creative software
11000
Total
157700
Domestic events
28000
International events
54000
Total
82000
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