ACC610 Strategic Management Accounting

Origin Energy is an integrated energy company, involved in gas exploration and production, power generation and energy retailing. The company operates Australia's largest power generation portfolio, supplying 13 per cent of power generation capacity to the Australian market. Origin supplies electricity to more than 4.3 million customers throughout Australia. On the following page you will find a description of some of Origin Energy's sustainability objectives and strategies, which was part of the 2007–12 five-year plan.

Required:

• Identify the key stakeholders and for each major group of stakeholders, explain how these strategies were likely to meet their needs.

The article has discussed about the organizational sustainability to maintain supply chain with the suppliers. The article has concentrated on the role of sustainability of an organization. Suppliers play the crucial role in the organizational development. The organizational management must maintain a strong relation with the suppliers to maintain the uninterrupted flow of raw materials. The analysts have claimed that supply chain management is associated with the economic, political and environmental factor of an organization. Suppliers are considered as the key component of an organization. In order to achieve desired target in the industry, the organizational management must maintain interactive relation with the suppliers to avoid any risk. Supply chain management is an integrated part of the organizational structure. They must include sustainability with the suppliers in the organizational decision making process (Spence & Rinaldi, 2014).

In the given case study, it can be seen that Origin Energy is a gas and power retailing company. In this scenario it can be stated that the organizational management of Origin Energy must maintain a strong and transparent relation with the suppliers to ensure the flawless flow of raw material. The organizational management must understand the importance suppliers in the organizational development. They must maintain contractual agreement with all the major suppliers to avoid any future risk.

Jan Bebbington and Carlos Larrinaga:

The article has stated that social and environmental effect on the human activity has become more evident in these days. The organizational management of every organization must incorporate sustainability development in the organizational strategy. They must address the requirement and issues of each employee to resolve their issues. It will be helpful for the organizational management to understand the issues of every employee and stimulate employees as well as the organizational performance. Employees are the key element of a business organization. The organizational management must consider the fact while designing the organizational structure. The development of the organization is highly dependent on the performance of the employees. To influence their performance every business organizational management must encourage them and involve them in the decision making process of the organization (Bebbington & Larrinaga, 2014).

The organizational management of Origin Energy must consider the fact while establishing their organizational structure. Being one of the leading organizations, they must include some effective strategy into their rulebook to motivate their employees. They must address each of their employees to identify their issues. It will provide a sense of importance among the employees and motivate them to provide quality service for the betterment of the organization. The organizational management of the Origin Energy must include their employees in their decision making process so they can share their opinion over an issue. It may generate an interactive and creative decision which will influence the growth of the organization.

Reference:

Bebbington, J., & Larrinaga, C. (2014). Accounting and sustainable development: An exploration. Accounting, Organizations and Society, 39(6), 395-413.

Spence, L. J., & Rinaldi, L. (2014). Governmentality in accounting and accountability: A case study of embedding sustainability in a supply chain. Accounting, Organizations and Society, 39(6), 433-452.