BUS5SMM Sustainable Management Futures

Focus on its international business environment and funnel it down to Australian base Research, analysis and discussion of sustainability related strategies and issues.
o Please relate your analysis to sustainability practices of Tassal (i.e. reflect on relevant theory + strategies applied + sustainability practices implemented by the company), and include the roles of planning, organising, leading and controlling mainly demonstrated via:
Planning and strategy
Human resources management
Leadership
Controlling the value chain and technology
Future strategies management should engage in (identify 3 major strategies based on previous analysis of the company) Please make recommendations and conclusions based on your analysis.

Tassal is an Australian company. The company was founded in 1986. It is a company that supplies fish all over Australia. Among the fishes, Tassal is mainly famous for their sales of Salmon. Their main office is located in Hobart, Tasmania. They have formed themselves as a successful international company (SO and KIM, 2016).

The success rate of this company hugely depends upon the international and Australian business environment. Environment plays an important part in any business. Since Tassal is a fish selling company, environment plays a vital part in their business. They compose their strategies based on the weather, enough seaside and the quantity of fish (D, 2015). The impact of these environmental factors is discussed through a PEST analysis of Tassal Company. The PEST analysis is given below:

Political: Political factor is one of the most important aspects of a country that affects any business or company. For example, Tasmanian income tax regulations play an important part in Tassal's business growth. They must pay all the taxes timely. Otherwise, they will face serious charges from the Australian Government. Apart from that, the company follows the recruitment decrees shaped by the Tasmanian authority. A secure political atmosphere also impacts the business deeply. Without a stable environment, no business can survive and accomplish their objectives. Australia has a steady environment which is good for Tassal. Besides that, Tassal gets a welcoming environment in the international market also (Devorshak, 2012).

Economic: Economy is the key factor of a country upon which the future of a company depends deeply. This factor includes the fiscal expansion, charge of price increasing and decreasing, etc. The Australian market is one of the largest markets, and so their economic condition is quite stable. This economic steadiness helps the business very much. The growing share market gives enormous business opportunity to Tassal. The economic growth of Tassal is also good in the global marketplace. From a small enterprise, they have managed to spread the business all over the world (Marmol, Feys and Probert, 2015).

Social: Social issues also provide a positive and negative effect on business. Australian people are very much concerned about their fitness and wellbeing. Hence they prefer Salmon as a healthy food item. This social aspect supplies a positive sign to the company. Besides that, Australia is a large country. Therefore the sales record is huge in this country. This increasing sales record is good for Tassal's reputation and business. On the other hand, the company and their product are very much appreciated in the global market. Therefore it can be said that social aspect is imperative for Tassal Company (., 2015).

Technical: Technology is a great asset that helps a company to set their business and expand it all around the world. Current technical modifications can profoundly influence Tassal and its Salmon industry. The Macquarie sea is one of the main fishing sources of Tassal. New technological fishing approaches on this sea would progress the work pace of the company. Apart from that R and D factor also influences the business of Tassal Company.

Tassal is one of the finest and successful organisation and therefore it has to face a lot of rivalry from the other vendors. But their one of the main competitor is Huon Aquaculture Company. Tassal's best work shows itself in the shops and showrooms; while Huon gets to profit from the broad market.

Planning:

Tassal has a very clear idea about their vision, mission and standards. Their vision is to formulate a progressive upholding environment in the water and create a shady place for the fishes. Their mission is to protect the aquatic structure, maintain the goodwill of the company and provides qualitative products to their customers. They also keep their standards and values. They appreciate the Australian regulations; show admiration for customer requirements believes in sheer productivity and follows honesty. Their vision, mission and values have a clear connection with sustainability. All of the good qualities of the company make the business more sustainable in the marketplace.

Tassal considers three sorts of business plans to achieve their target market. A brief elaboration of these business plans are given below:

• Standing strategy: The standing strategy is considered by Tassal to solve the managerial problems. With the help of this plan, directors of the company can discover their rationale; make new plans; take decisions about business ethics; follow the regulations and apply new methods to solve any problem (Pancake, 2012).
• Contingency strategy:This strategy helps Tassal to think about the potential threats and their solutions. With the help of this approach, the company can deal with any possible threats (Li and Chunling, 2011).
• Hierarchical strategy:The first step of this strategy is to make an appropriate chart for the future development of the company. Then the chart is reviewed by the board members. Lastly, the plan is executed by the company in a perfect manner.

Tassal uses both the modern and traditional approach for their business. The modern technique helps them to get fresh and innovative ideas while the traditional method maintains the authenticity of their reputation. Their business practices are incorporated with sustainability. With the help of traditional and modern approach, they can uphold their sustainability. This sustainable method expands the growth level of Tassal and helps them to craft an eco-friendly business environment (Ougolnitsky, 2012). 

Human resource management:

The overarching plan has been implemented by Tassal to maintain their competitive spirit in the marketplace.  This plan helps the organisation to shape their management and employees and prepare them for the competitive level.

Tassal uses four key plans to recruit the correct people for their company. These schemes are:

• Make the appropriate position for employment (Phillips, 2011).
• Understand the standards of the organisation.
• Help the candidates to know about the company morals.
• Select the employees by job requirement.

Tassal has developed an efficient workforce with the help of some plans. These plans are:

1. They discovered their weak points.
2. Based on the weak points they give ad for new recruitment.
3. Then they select an appropriate workforce through a successful procedure.

Tassal maintains their competent workforce by crafting their goals and objects; observing their strengths and weaknesses; implanting their dreams in the mind of the workers; executing every potential strategy and observing the growth level of the organisation (Elena Windolph, Schaltegger and Herzig, 2014).

Tassal has applied sustainable practices in their HRM activities. They use the greenery plan to maintain an eco-friendly atmosphere in the water. With the execution of this plan, the fishes get a sheltered underwater environment.

Leadership:

Tassal is a renowned name in the field of seafood business. The business of Tassal is mainly based on the salmon farming. The progression of the company has developed because of the quality and intelligent leadership.

Leadership Style:

The chief executive officer of Tassal has talked about the leadership styles of the company in an interview. The form of the Tassal authority is entirely different in the matter of administration. The CEO has mentioned that the firm makes a path about the things that should not be done in the company. The fixed aim about not repeating or doing the negative things has managed to keep the company away from the difficulties. The leaders of the organisation hold a different kind of mindset.  They do not always focus on the matter of earning money. The turning point of the company has been activated by the administration of the firm (Special Issue Leadership Journal: Indigenous Leadership, 2014).

The effectiveness of the leadership at Tassal:

Many active and negative approaches are made through the direction of Tassal. The effectiveness of the leadership styles of the Tassal authority are mentioned in the below –

1. Deficiency of conflict: In Tassal maximum numbers of tasks are done by the administration of the company. The management has the power to select different teams according to the segments. As a result, the internal conflict does not take place within the organisation (Day and Antonakis, 2012).
2. Expansion of workplaces:The excellent leadership by the Tassal administration has made the possibility of inaugurating almost 17 sites all over the world. The discovery of the new business sites has made the production house better than the previous one as there are nearly 1300 workers who use to work in the rural areas (van Knippenberg, 2011).
3. Appropriate workforce: According to the CEO of Tassal, the employees of the organisation never feel less confident regarding the works given to them. The workers never complain that they are not capable enough to complete the tasks. This attitude in the workplace has led the company to the road to success.

Transformational leadership:

The leaders of Tassal have made an impact on the working staffs of the enterprise. The unique method of leadership has kept the company away from providing unique leadership qualities. The transformational leadership methodology has been found in the yard of the enterprise. The leaders are found to discuss with the working employees of the enterprise. It is the leaders who made the workers comfortable to the situation. The different ideologies of the employees somewhat help the firm to get the ultimate goal (Bass and Riggio, 2014).

Charismatic leadership: 

The leaders of the company are often found to inspire the employees. The motivation of the leaders makes the staffs take part in many segments in a crucial situation.  The motivation of the leaders helps the workers to contribute their thoughts in the organisation (Clark and Greatbatch, 2011).

Incorporation of sustainability in leadership:

Sustainability has been an integral part in Tassal. The leadership style also sometimes holds the viability as a part of it. Sustainability helps Tassal in the matter of taking decisions according to the requirements which can be based on environment, biological factor and the global view about the business. The decision-making of the administration gets the proper effectiveness of the sustainability method.

Control of value chain and technology:

Tassal is a kind of company which can utilise the management extremely well. The conduct of operation management by the Tassal authority has managed to make the firm as one of the biggest seafood companies in Australia.

The company has always been focused on the simple foods which fulfil the demand of the consumers and often gets intact about the superiority. The whole process and directions are done according to the Integrated Management System of Tassal. The HACCP has been utilised in the matter of inspection of the foodstuffs and the authoritarian principles. A team has been recruited in the matter of solving the mistakes (Yun and Yigitcanlar, 2017).

 Supply chain:

The Tassal products are found to be remarkable because of the qualitative usage of the supply chain in the organisation. The supply chain of Tassal consists of the storehouse, raw materials and the packaging methods (Heizer, Render and Munson, 2017).  

At first, the salmons are being collected from the sea. The salmons are provided adequate foods and oil to get bigger in size. The aquaculture process is done using the equipment like hatchery and other things. The harvesting methods get done. Then the salmon fishes are sent to the warehouse where the packaging process gets completed, and the products are sent to the distributors. In the final stage, the Tassal products are purchased by the consumers in different shops of Australia or the other countries of the world (Mani et al., 2017).

Technology in supply chain method:

The implementation of technologies is done in the supply chain method of Tassal farming. In the warehouse, all the things are done using the machines. The refreshment methods of the fishes are done using the cooling system. The packaging of the Tassal products is one of the most attractive things to the consumers. The packaging of the goods is done with the usage of machinery tactics. Apart from this, the usage of the internet helps the company to sell the products online. Also, the tracking and shipping of the products are determined by the usage of internet.

The role of sustainability is found in the usage of technologies and the production of the Tassal products. The things which are related to supply chain are discussed in the earlier, and those things are quite related to the sustainability.

Future strategies:

There are some tactics which can become the key to success for the company in the coming days. The strategies of Tassal are discussed in the below –

2009. Sustainable system: As the business of Tassal in mainly based on the salmons, so the policies should be made regarding the positive atmosphere of the salmons. The company has appointed the head of sustainability segment near about the year of 2009. The sustainable system of the company is quite developed, but the firm needs to develop the system more than the previous days. The sustainable system of Tassal will help the business to keep the salmons more in number in the production house. This will flourish the business than the present days (Bridger, 2015).
2010. Development in per capita consumption:The products of Tassal should be fresh enough so that the consumers can buy the products easily in the future days. The per capita consumption of the Salmons is approximately 1.5 kg in Australia. So the quality product will help the buyers increase the per capita consumption.
2011. Usage of fresh water:The Salmons are collected from the saline water of the sea. So they should be kept in the clean water which will help them to survive, and this will help the company to bring an increase in business (Robertsen, 2011).
2012. Expansion of branches: The organisation should open the stores in the Asian countries because the competition in those countries is lesser than Europe.

 Recommendation:

Tassal is the company which is quite popular in Australia. The company is doing extremely well in the European countries, but the number of shops should be inaugurated in the countries like India and China where the business opportunity is quite high. The company should make usage of the water and the sustainable system which will bring positive environment for the firm in the future days.

Conclusion:

Sustainability is one of the key features of a seafood producing company like Tassal. Tassal is an Australia-based company. The business of the enterprise is situated in Tasmania of the Australian states. The sustainability covers the ecological, environmental and the social condition of the organisation which brings development in the firm. The company should go through the steps which are described in the above to get success in the future.

References:

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