BSBITU306 Design and Produce Business Documents

Mary and Bill (husband and wife) have recently left ADJ Accounting services where they met several years ago. ADJ recently moved location to another state and whilst Mary and Bill were offered positions they decided that due to family commitments that they would remain in Victoria. The couple wish to set up their own bookkeeping business. Bill is a qualified CPA and has built up some good clients over the time being with ADJ. ADJ do not have a problem with him making contact with the clients. Mary is a qualified bookkeeper. The new business will offer accounting and bookkeeping services to new and existing clients.

1. In setting up their own business Bill and Mary would like to understand their expenses versus available funds to ensure they have enough savings to cover all required costs. Please put the following figures into an excel spread sheet. Using the ‘sum function’ allow the columns to add the amounts to produce the total outcome. These figures cover projected operating expenses for the next 12 months.

2. Mary would like to produce a marketing flyer advertising the services the business provides. She would like to be able to send this correspondence send via email or print out flyers to send to her potential clients. The marketing letter should include the following and may be created in word, power point or similar software.

The flyer must include:

• The name of the business
• What they do (Accounting and Bookkeeping services)
• Contact details and location
• Hours of operation
• You may wish to include a catch phrase or value proposition such as, competitive prices or we will match your current provider

3. It is important to Bill to understand his client’s requirements and ensure he matches the product/s to meet these specific needs. Using a relevant software program, create a template document that can be used to collect relevant client data including some of the following points:

• Name and contact details of the person in charge of accounts.
• What does your business sell/offer
• Are you a state based or national client
• If you are a national company, what states you operate in. (You may like to name the states and have then circle the relevant ones)
• Average gross income per annum.
• Average gross expenses per annum.
• What the business would like to earn/achieve per annum.

4. Bill would like to present his products to a prospective client. Using PowerPoint or a similar software application prepare a useful presentation for the new client. The information presented should include the following:

• What the business does
• The level of expertise and background of Mary and Bill
• How it would benefit the business to use their services (i.e.; they offer ongoing consultative services, cheaper prices, quality service, knowledge and expertise etc.)